Luniva

How to stop clothes fading in the wash

Colours fade a little every time clothes are washed and dried: friction rubs the surface of the fibres, heat and strong sunlight break down dyes, and some dye washes out. You can't stop it completely, but a few habits make dark and bright clothes look new for much longer.

Updated 17 October 2026 · 2 min read · By the Luniva team

In the wash

  • Turn clothes inside out

    The outside takes less of a battering, so the side you see stays brighter.

  • Wash cooler

    30°C or below is kinder to dyes. Most everyday clothes don't need more.

  • Sort by colour

    Wash darks with darks and brights with brights, especially new clothes that may still lose dye.

  • Don't overload, don't over-spin

    Less crowding means less rubbing. A gentler cycle helps delicate colours.

  • Close zips and fasten hooks

    They snag and rub other clothes in the drum.

Drying

  • Dry out of direct sunlight

    Strong sun bleaches colours. Dry darks inside out, in the shade or indoors.

  • Go easy on the tumble dryer

    Heat and tumbling both fade colours. Use a low heat or line-dry when you can.

Wash less, spot-treat more

Use the pink one: Enzyme Powered

Every wash fades colour a little, so washing less often is one of the best ways to keep clothes looking new. Air out clothes you've worn briefly, and deal with a single mark by treating the stain rather than rewashing the whole garment on a hotter, harder cycle.

Luniva's sprays are bleach-free. Enzyme Powered is colour-safe on colour-fast washable fabrics: spray the stain, wait 1–3 minutes, then wash as normal.

Top tips

  • Wash new dark jeans on their own for the first few washes.
  • Use a detergent made for colours or darks.
  • Test any stain treatment on a hidden area of a brightly coloured garment first.

Questions

It helps. Lower temperatures are gentler on dyes than hot washes. Combine it with washing inside out and drying out of direct sunlight.

Luniva's sprays are bleach-free, and Enzyme Powered is colour-safe on colour-fast washable fabrics. Follow the care label and test on a hidden area first if you're unsure.

Usually a mix of dye loss, friction and heat from the dryer. Wash blacks inside out, cool and with other darks, and line-dry them out of the sun.